There are 2 reasons I am writing this blog.

1. Avinash Kaushik , the “almighty” of Search Marketing . His simple and clear communication , which exudes not only confidence but the power of knowledge, had a lot to motivate someone like me to start sharing and contributing to the search marketing community in general.

2. The Search Engine Clan ( comprising of the top 3 viz. Google, Yahoo, Bing) – Now you must be thinking ” wow.. that’s pretty lame” . But trust me when I say the scalability of search data fails to deliver as soon as traffic drops below 10000 a month. You’ll hear me talking a lot on how & why the handling ( or the lack thereof) of these data affects the overall strategy for small businesses in this global arena.But it’s never going to be about the negativity. My goal is to work through this forum to bring a better accountability and dependable data structure for players like us, who struggle everyday to look for actionable items  for accounts attracting less than 10,000 visitors a month. It’s going to be all about how we can equip these otherwise critical search functions  to include the “little extras of search” who they sometimes conveniently choose to ignore as the tail end not worthy of inclusion in the trends.

That’s where the name of my blog stems from.

“Ittadi ” means “etc” in Bengali . A language spoken by almost 200 million people in parts of Eastern India & Bangladesh ; The region I hail from. The extra, not so important component that gets cropped off at the end of a sentence, an event or even life and is clubbed into a single phrase ” Ittadi”.

Now , a little about myself. I am a Search Engine marketer, a certified Google Advertising Professional and the web Analyst for VBT Bicycling Vacations. When I am not talking shop, I am a food junkie, a die hard Golden Retriever lover ( I have 2 of them at home) , a traveler, smitten badly by wanderlust and in & out a Vermonter, a tiny state in tucked in North East part of the country , carefully crafted by mother nature.

So what do you think on how ittadi has affected you in life?  Has any of your life’s event been shaped by the etc’s? Please share it with us.