Search Engine Optimization (SEO): SEO is an ongoing and long term process that needs to be constantly revisited and monitored, even after you have successfully implemented a campaign. During these sessions we will train you on the best practices you need to adopt, techniques you need to implement and bad strategies you would want to avoid.

Paid Search Marketing: Whether you are already involved with paid search advertising or you are about to embark on building your first PPC campaign, we will leverage these training sessions to help you understand how to move ahead of your competition in terms of understanding one of the most complex disciplines in Internet Marketing. These sessions will cover basics from keyword research to bidding strategies and everything in between, including effective ad copy creation and calculating your return on investment (ROI).

Web Analytics: During Web Analytics training sessions you will learn how to weed through effective data and answer the citical questions like: how many visitors, what are their sources, who’s sending them, what’s their intent, how is your website’s goal serving the customer intent, what is your audience doing once they are on your web space and finally what outcomes you are able to derive out of those actions. At the end of the session you will be fully equipped to take your understanding and drive your business to achieve the top three website goals: Increased Revenue, Lower Cost of Products/Services and Improved Customer Experience.